If you’ve been mentioned in the press or are a regular contributor to a particular publication, list it).Įvery day I help small to medium sized businesses across the U.S. (Introduce yourself and establish credibility. I know you’re one of the editors at Entrepreneur, I’m a good friend of (state the mutual connection) who (contributes to your magazine, was featured on your show, etc). So press mentions can lead to long-term traffic gains. It’s the #1 article for the keyword business systems. I wrote an article a couple of years ago for Forbes on the importance of business systems. So you could spend thousands of dollars on paid advertising, or you could take a few hours to write a really great article that brings in consistent traffic every month. You’re getting in front of a whole new audience and it’s cost you absolutely nothing. These publications will also share your article on their social channels, and they might even syndicate the article to other publications. If the journalist just featured a quote from you, they’ll include a backlink.Ĭurious readers can follow that link to your website to learn more about you which can lead to email sign-ups and product purchases. Every published article typically includes a shirttail (this is your author bio) at the end of the article.
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